@font-face{font-family:Inter;src:local(Inter);font-display:swap}:root{--navy:#122033;--navy2:#203a56;--gold:#b59a63;--goldlight:#e1c995;--ink:#172b3d;--muted:#516475;--pale:#f0f4f7;--line:#d2dce3;--white:#fff;--serif:Georgia,"Times New Roman",serif;--sans:Inter,"Segoe UI",Arial,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:6rem}body{color:var(--ink);font:1rem/1.7 var(--sans);background:#fff;margin:0}a{color:inherit;text-underline-offset:.25em}a:hover{text-decoration-thickness:2px}button,input,select,textarea{font:inherit}button,a,input,textarea,select,summary{touch-action:manipulation}:focus-visible{outline-offset:5px;outline:3px solid #a17425}h1,h2,h3,p{margin:0 0 1.2rem}h1,h2,h3{font-weight:500;line-height:1.15}h1{font-family:var(--serif);letter-spacing:-.035em;font-size:clamp(2.45rem,4.5vw,4.5rem)}h2{font-family:var(--serif);letter-spacing:-.025em;font-size:clamp(1.9rem,3vw,3rem)}h3{font-size:1.25rem;font-weight:600;line-height:1.35}ul,ol{padding-left:1.3rem}li{margin-bottom:.7rem}img{max-width:100%;height:auto}.shell{width:min(1240px,100% - 5rem);margin:auto}.narrow{max-width:830px}.skip{z-index:30;background:var(--navy);color:#fff;padding:1rem;position:fixed;top:-100px;left:1rem}.skip:focus{top:1rem}.site-header{border-bottom:1px solid var(--line);z-index:5;background:#fff;position:relative}.header-inner{justify-content:space-between;align-items:center;gap:1.6rem;min-height:108px;display:flex}.brand{flex-shrink:0;align-items:center;width:255px;display:inline-flex}.brand img{width:100%}.site-header nav{align-items:center;gap:1.5rem;font-size:.9rem;font-weight:600;display:flex}.site-header nav>a{white-space:nowrap;text-decoration:none}.site-header nav>a[aria-current]{text-decoration:underline;text-decoration-color:var(--gold);text-underline-offset:.7em}.button{background:var(--navy);color:#fff;border:1px solid var(--navy);cursor:pointer;border-radius:2px;justify-content:center;align-items:center;min-height:48px;padding:.95rem 1.5rem;font-weight:600;line-height:1.4;text-decoration:none;display:inline-flex}.button:hover{background:var(--navy2)}.button.small{padding:.7rem 1rem;font-size:.88rem}.button.outline{background:0 0;border-color:#8090a3}.button.outline:hover{background:#ffffff12}.button:disabled{color:#495a6b;cursor:not-allowed;background:#dde3e8;border-color:#bbc6ce}.menu-toggle{display:none}.breadcrumb{color:var(--muted);flex-wrap:wrap;gap:.65rem;padding-top:1.7rem;font-size:.875rem;display:flex}.hero{border-bottom:1px solid var(--line);background:#fff;padding:4rem 0 4.5rem}.hero-grid{grid-template-columns:1fr;gap:4rem;display:grid}.home-hero,.paid-hero{background:var(--navy);color:#fff;border:0;padding:5.5rem 0 5rem}.home-hero .hero-grid,.paid-hero .hero-grid{grid-template-columns:1.65fr 1fr;align-items:center}.hero-lead{max-width:800px;color:var(--muted);font-size:1.16rem;line-height:1.75}.home-hero .hero-lead,.paid-hero .hero-lead{color:#d9e2eb;max-width:650px}.eyebrow{letter-spacing:.12em;text-transform:uppercase;color:#756038;margin-bottom:1.15rem;font-size:.82rem;font-weight:700}.home-hero .eyebrow,.paid-hero .eyebrow,.navy .eyebrow{color:var(--goldlight)}.actions{flex-wrap:wrap;align-items:center;gap:1rem;margin-top:2rem;display:flex}.home-hero .button,.paid-hero .button{background:var(--goldlight);color:var(--navy);border-color:var(--goldlight)}.home-hero .button.outline{color:#fff;background:0 0;border-color:#8090a3}.hero-proof{background:#ffffff05;border:1px solid #ffffff36;padding:2.5rem 2rem}.hero-proof h2{font-size:2rem}.hero-proof>a{color:var(--goldlight)}.process-line{border-bottom:1px solid #ffffff26;grid-template-columns:2rem 1fr;align-items:center;gap:1rem;padding:1.25rem 0;display:grid}.process-line>span{color:var(--goldlight);font-size:.86rem}.process-line p{font-family:var(--serif);margin:0;font-size:1.5rem}.proof-note{color:#b7c6d5;margin:1.5rem 0 0;font-size:.95rem}.trust-strip{background:var(--pale);border-bottom:1px solid var(--line);padding:2rem 0 1.4rem}.trust-grid{grid-template-columns:repeat(3,1fr);gap:3rem;display:grid}.trust-grid>div{border-left:2px solid var(--gold);flex-direction:column;padding-left:1.3rem;display:flex}.trust-grid strong{font-family:var(--serif);font-size:1.7rem;font-weight:500}.trust-grid span{color:var(--muted);font-size:.9rem}.qualification{color:var(--muted);margin-top:1rem;font-size:.875rem}.section{padding:5.5rem 0}.section.pale{background:var(--pale)}.section.navy{background:var(--navy);color:#fff}.section-heading{max-width:780px;margin-bottom:2.7rem}.section-heading p:not(.eyebrow),.section-intro{max-width:750px;color:var(--muted)}.navy .section-intro{color:#c9d5e0}.split-heading{grid-template-columns:1.3fr 1fr;align-items:end;gap:4rem;margin-bottom:2.5rem;display:grid}.split-heading>p{color:var(--muted)}.need-grid{border-top:1px solid var(--line);border-left:1px solid var(--line);grid-template-columns:repeat(3,1fr);display:grid}.need-grid>a{border-bottom:1px solid var(--line);border-right:1px solid var(--line);flex-direction:column;justify-content:space-between;gap:1rem;min-height:174px;padding:2rem;font-size:1.12rem;font-weight:600;text-decoration:none;display:flex}.need-label{color:var(--muted);font-size:.85rem;font-weight:400;text-decoration:underline}.cards{grid-template-columns:repeat(2,1fr);gap:1.3rem;margin-top:2.4rem;display:grid}.service-card{border:1px solid var(--line);background:#fff;padding:2rem 2.1rem;position:relative}.service-card h3{font-family:var(--serif);max-width:90%;font-size:1.65rem;font-weight:500}.service-card h3>a{text-decoration:none}.service-card p{color:var(--muted)}.index{color:#766037;letter-spacing:.08em;margin-bottom:1rem;font-size:.8rem;display:block}.text-link{font-size:.94rem;font-weight:600;text-decoration:underline}.section-link{margin-top:2rem;display:inline-block}.audience-list{border-top:1px solid var(--line)}.audience-list>a{border-bottom:1px solid var(--line);grid-template-columns:2rem .85fr 1.2fr auto;align-items:center;gap:2rem;padding:1.7rem 0;text-decoration:none;display:grid}.audience-list h3{font-family:var(--serif);margin:0;font-size:1.5rem}.audience-list p{color:var(--muted);margin:0;font-size:.94rem}.audience-list .index{margin:0}.audience-list a:hover h3{text-decoration:underline}.example-grid{grid-template-columns:1fr 1fr;align-items:start;gap:4rem;margin-top:2rem;display:grid}.example{background:#ffffff0a;border:1px solid #ffffff35;padding:2rem}.example table,.light-table{border-collapse:collapse;width:100%;font-size:1rem}.example caption,.light-table caption{text-align:left;margin-bottom:1rem;font-size:.86rem}.example th,.light-table th{text-align:left;font-weight:400}.example td,.light-table td{text-align:right;font-variant-numeric:tabular-nums}.example th,.example td,.light-table th,.light-table td{border-bottom:1px solid #ffffff25;padding:.75rem 0}.light-table th,.light-table td{border-color:var(--line)}.light{color:var(--goldlight)}.mode-grid{grid-template-columns:repeat(3,1fr);gap:2.5rem;margin:2.5rem 0;display:grid}.mode-grid article{border-top:3px solid var(--gold);padding-top:1.5rem}.mode-grid h3{font-family:var(--serif);font-size:1.9rem;font-weight:500}.mode-grid p{color:var(--muted)}.inquiry-section{background:var(--pale);border-top:1px solid var(--line);padding:5rem 0}.inquiry-grid{grid-template-columns:1fr 1.1fr;gap:5rem;display:grid}.inquiry-form{border:1px solid var(--line);background:#fff;padding:2.2rem}.inquiry-form label{margin-bottom:.35rem;font-size:.93rem;font-weight:600;display:block}.inquiry-form label span{color:var(--muted);font-size:.82rem;font-weight:400}input,select,textarea{width:100%;color:var(--ink);background:#fff;border:1px solid #9caebc;border-radius:2px;min-height:48px;margin-bottom:1rem;padding:.8rem}.field-row{grid-template-columns:1fr 1fr;gap:1rem;display:grid}.form-note{color:var(--muted);margin-top:1rem;font-size:.84rem}.form-status{color:var(--ink);margin-top:1rem}.honeypot{clip-path:inset(100%);width:1px;height:1px;position:absolute;overflow:hidden}.content-split{grid-template-columns:1.35fr 1fr;gap:5rem;display:grid}.lead{color:var(--muted);font-size:1.16rem}.check-list{padding:0;list-style:none}.check-list li{border-bottom:1px solid var(--line);padding:1rem 0 1rem 1.8rem;position:relative}.check-list li:before{content:"✓";color:#705a2d;position:absolute;left:0}.deliverables{background:var(--pale);border-top:3px solid var(--gold);align-self:start;padding:2.2rem}.deliverables h2{font-size:2rem}.fine{color:var(--muted);font-size:.875rem}details{border-bottom:1px solid var(--line);padding:1.2rem 0}summary{cursor:pointer;min-height:44px;font-weight:600;display:list-item}details p{color:var(--muted);margin-top:1rem}.editorial-grid{grid-template-columns:repeat(2,1fr);gap:3rem 5rem;display:grid}.editorial-grid article{border-top:1px solid var(--line);padding-top:1.7rem}.editorial-grid h2{font-size:2rem}.organization-list{margin:0;padding:0;list-style:none}.organization-list li{border-bottom:1px solid var(--line);padding:.8rem 0}.scope-band{border-left:3px solid var(--gold);background:var(--pale);margin-top:3rem;padding:2.3rem}.scope-band h2{font-size:2rem}.steps{counter-reset:steps;grid-template-columns:repeat(4,1fr);gap:2rem;margin-top:3rem;padding:0;list-style:none;display:grid}.steps li{counter-increment:steps;border-top:1px solid var(--line);padding-top:1.4rem}.steps li:before{content:"0"counter(steps);color:#766037;margin-bottom:1rem;display:block}.prose-section{margin-bottom:3rem}.prose-section h2{font-size:2rem}.article-hero h1{font-size:clamp(2.25rem,4vw,3.5rem)}.article-meta{color:var(--muted);font-size:.86rem}.takeaway{border-left:3px solid var(--gold);background:var(--pale);margin-bottom:3rem;padding:1.8rem}.takeaway p:last-child{margin:0;font-size:1.1rem}.prose h2{margin-top:2.5rem;font-size:2rem}.prose h3{margin-top:2rem}.prose blockquote{border-left:3px solid var(--gold);font-family:var(--serif);margin:2rem 0;padding:1rem 2rem;font-size:1.35rem}.source-box{background:var(--pale);margin:3rem 0;padding:2rem}.source-box h2{font-size:1.5rem}.site-footer{background:var(--navy);color:#dce5ed;padding:4rem 0 1.5rem}.footer-top{grid-template-columns:1.4fr 1fr 1fr;gap:4rem;padding-bottom:3rem;display:grid}.footer-brand{width:280px;margin-bottom:1rem}.footer-top h2{font-family:var(--sans);color:var(--goldlight);font-size:.95rem;font-weight:600}.footer-top>div>a:not(.brand){margin-bottom:.5rem;font-size:.9rem;display:block}.footer-top p{color:#b7c7d6;font-size:.95rem}.footer-top .parent-link{color:var(--goldlight);margin-top:1.3rem}.footer-bottom{color:#b7c7d6;border-top:1px solid #ffffff25;justify-content:space-between;gap:1.5rem;padding-top:1.5rem;font-size:.8rem;display:flex}.footer-bottom>div{flex-wrap:wrap;gap:1.2rem;display:flex}.muted{color:var(--muted)}@media (width>=1500px){.home-hero{padding:6rem 0}}@media (width<=1150px){.shell{width:calc(100% - 3rem)}.brand{width:220px}.site-header nav{gap:.9rem;font-size:.85rem}.site-header .button.small{padding:.7rem}.audience-list>a{grid-template-columns:2rem 1fr 1.3fr}.audience-list .text-link{grid-column:2/4}.inquiry-grid{gap:3rem}}@media (width<=900px){.menu-toggle{border:1px solid var(--line);background:#fff;min-height:44px;padding:.65rem 1rem;display:block}.site-header #primary-nav{border-bottom:1px solid var(--line);background:#fff;padding:1.5rem;display:none;position:absolute;top:100%;left:0;right:0}.site-header #primary-nav.open{flex-direction:column;align-items:stretch;display:flex}.site-header #primary-nav a{padding:.5rem}.home-hero .hero-grid,.paid-hero .hero-grid{grid-template-columns:1fr}.hero-proof{max-width:650px}.need-grid{grid-template-columns:repeat(2,1fr)}.split-heading,.content-split,.inquiry-grid{grid-template-columns:1fr;gap:2.5rem}.steps{grid-template-columns:repeat(2,1fr)}.footer-top{gap:2rem}.header-inner{min-height:90px}}@media (width<=600px){.shell{width:calc(100% - 2.25rem)}.brand{width:210px}.hero,.home-hero,.paid-hero{padding:3rem 0}.hero h1{font-size:2.6rem}.hero-proof{padding:1.5rem}.section{padding:3.5rem 0}.trust-grid,.cards,.need-grid,.mode-grid,.example-grid,.editorial-grid,.footer-top{grid-template-columns:1fr}.trust-grid{gap:1.2rem}.trust-grid>div{grid-template-columns:1fr 1fr;align-items:center;gap:1rem;display:grid}.trust-grid strong{font-size:1.25rem}.trust-grid span{font-size:.82rem}.qualification{font-size:.8rem}.service-card{padding:1.5rem}.audience-list>a{grid-template-columns:1.5rem 1fr;gap:.8rem}.audience-list p,.audience-list .text-link{grid-column:2}.example-grid{gap:2rem}.inquiry-section{padding:3rem 0}.inquiry-form{padding:1.4rem}.field-row{grid-template-columns:1fr;gap:0}.footer-bottom{flex-direction:column}.footer-top{gap:2.5rem}.site-header nav[aria-label=Landing\ page]{flex-wrap:wrap;justify-content:flex-end;gap:.7rem}.site-header:has(nav[aria-label=Landing\ page]) .header-inner{flex-wrap:wrap;padding:1rem 0}.steps{gap:1rem}.breadcrumb{font-size:.8rem}.actions .button{width:100%}.content-split{gap:2rem}.deliverables{padding:1.5rem}}:root{--market-accent:#8a2635;--market-accent-on-dark:#e49a9f}body{--section-accent:var(--market-accent)}.home-hero,.paid-hero,.section.navy{--section-accent:var(--market-accent-on-dark)}.hero-context{padding-left:1.05rem;font-weight:800;position:relative}.hero-context:before{content:"";background:var(--section-accent);border-radius:1px;width:4px;height:1.15em;position:absolute;top:.25em;left:0}.section-heading>.eyebrow,.split-heading>div>.eyebrow,.section>.shell>.eyebrow,.inquiry-grid>div>.eyebrow{padding-left:1.35rem;position:relative}.section-heading>.eyebrow:before,.split-heading>div>.eyebrow:before,.section>.shell>.eyebrow:before,.inquiry-grid>div>.eyebrow:before{content:"";background:var(--section-accent);width:.85rem;height:2px;position:absolute;top:.8em;left:0}.site-header nav>a[aria-current]{text-decoration-color:var(--market-accent)}.audience-list .index,.service-card:has(h3>a[href^="/who-we-help/"]) .index{color:var(--market-accent)}@media (forced-colors:active){.hero-context:before,.section-heading>.eyebrow:before,.split-heading>div>.eyebrow:before,.section>.shell>.eyebrow:before,.inquiry-grid>div>.eyebrow:before{background:canvastext}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}.site-header .brand{flex-direction:column;align-items:flex-start;gap:.15rem;text-decoration:none}.brand-market{letter-spacing:.075em;color:var(--market-accent);text-transform:uppercase;font-size:.75rem;font-weight:700;line-height:1.4}.home-hero .market-banner,.paid-hero .market-banner{background:var(--market-accent);color:#fff;letter-spacing:.08em;border-left:3px solid var(--goldlight);margin-bottom:1.6rem;padding:.65rem .95rem;font-size:.85rem;display:inline-block}.market-banner:before{display:none}.home-hero .hero-proof,.paid-hero .hero-proof{border-top:4px solid var(--market-accent-on-dark);background:linear-gradient(135deg,#512b39,#263043)}@media (width<=600px){.brand-market{letter-spacing:.065em;font-size:.64rem}.home-hero .market-banner,.paid-hero .market-banner{padding:.55rem .75rem;font-size:.75rem;line-height:1.6}}@media (forced-colors:active){.brand-market{color:canvastext}.home-hero .market-banner,.paid-hero .market-banner{color:canvastext;background:canvas;border:1px solid canvastext}}body{background:var(--navy);color:#f5f7fa}.site-header{color:var(--ink);background:#fff}main{--muted:#c1cfdd;--line:#ffffff26;--section-accent:var(--market-accent-on-dark)}.hero,.section,.inquiry-section{background:var(--navy);color:#f5f7fa;border-color:var(--line)}.section.pale,.trust-strip,.inquiry-section{--muted:#c1cfdd;--line:#ffffff26;color:#f5f7fa;background:#18293e}.hero .eyebrow,main .eyebrow{color:var(--goldlight)}.breadcrumb,.trust-strip .qualification,.trust-grid span{color:#c1cfdd}.trust-grid>div{border-left-color:var(--market-accent-on-dark)}.service-card,.deliverables,.inquiry-form,.scope-band,.takeaway,.source-box{background:#ffffff05;border-color:#ffffff30}.service-card,.deliverables,.inquiry-form{border-top-color:var(--market-accent-on-dark)}.scope-band,.takeaway,.prose blockquote{border-left-color:var(--market-accent-on-dark)}.service-card .index,.audience-list .index,.steps li:before,.service-card:has(h3>a[href^="/who-we-help/"]) .index{color:var(--goldlight)}.service-card:has(h3>a[href^="/who-we-help/"]){border-top-color:var(--market-accent-on-dark)}.need-grid>a:hover{background:#ffffff08}.check-list li:before{color:var(--goldlight)}.mode-grid article{border-top-color:var(--market-accent-on-dark)}.inquiry-form input,.inquiry-form textarea,.inquiry-form select{color:#f5f7fa;background:#203249;border-color:#75899e}.inquiry-form input::placeholder,.inquiry-form textarea::placeholder{color:#bdcbd9;opacity:1}.form-status{color:#f5f7fa}.button:not(.outline):not(:disabled){background:var(--goldlight);border-color:var(--goldlight);color:var(--navy)}.site-header .button:not(:disabled){background:var(--navy);border-color:var(--navy);color:#fff}main .button:not(.outline):not(:disabled):hover{background:#ecd8ae;border-color:#ecd8ae}.home-hero .market-banner,.paid-hero .market-banner{color:var(--goldlight);letter-spacing:.12em;background:0 0;border:0;padding:0 0 0 1.05rem}.market-banner:before{background:var(--market-accent-on-dark);width:4px;height:1.15em;display:block;top:.25em}.home-hero .hero-proof,.paid-hero .hero-proof{background:#ffffff05;border:1px solid #ffffff36}.hero-proof .eyebrow{color:var(--goldlight)}.service-card,.deliverables,.inquiry-form,.source-box,.example,.scope-band,.takeaway,.home-hero .hero-proof,.paid-hero .hero-proof{background:#1a293c;border-color:#ffffff26}.service-card,.service-card:has(h3>a[href^="/who-we-help/"]),.deliverables,.inquiry-form,.source-box,.example,.home-hero .hero-proof,.paid-hero .hero-proof{border-top:6px solid var(--market-accent);box-shadow:inset 0 1px 0 var(--market-accent-on-dark)}.scope-band,.takeaway,.prose blockquote{border-left:6px solid var(--market-accent);box-shadow:inset 1px 0 0 var(--market-accent-on-dark)}.trust-grid>div{border-left:4px solid var(--market-accent);box-shadow:inset 1px 0 0 var(--market-accent-on-dark)}.mode-grid article{border-top:5px solid var(--market-accent);box-shadow:inset 0 1px 0 var(--market-accent-on-dark)}.need-grid>a{border-top:3px solid var(--market-accent)}.home-hero .hero-proof,.paid-hero .hero-proof{border-top:4px solid var(--market-accent);box-shadow:none;padding-top:2.75rem}.hero-proof .process-line{border-bottom-color:#ffffff1c;padding:1.4rem 0}.hero-proof .proof-note{margin-top:1.75rem}.service-card,.service-card:has(h3>a[href^="/who-we-help/"]),.deliverables,.inquiry-form,.source-box,.example,.home-hero .hero-proof,.paid-hero .hero-proof{box-shadow:none;border-top-width:3px}.hero-proof .process-line{grid-template-columns:29px 1fr;gap:12px}.hero-proof .process-line>span,.service-card>.index{width:29px;height:29px;color:var(--goldlight);letter-spacing:0;background:#642838;border:1px solid #ad5263;border-radius:50%;place-items:center;font-size:.7rem;line-height:1;display:grid}@media (forced-colors:active){.hero-proof .process-line>span,.service-card>.index{color:canvastext;background:canvas;border-color:canvastext}.service-card,.deliverables,.inquiry-form,.source-box,.example,.hero-proof,.scope-band,.takeaway,.prose blockquote,.trust-grid>div,.mode-grid article,.need-grid>a{box-shadow:none;border-color:canvastext}body,.site-header,.hero,.section,.section.pale,.trust-strip,.inquiry-section,.service-card,.deliverables,.inquiry-form,.scope-band,.takeaway,.source-box{color:canvastext;background:canvas}.inquiry-form input,.inquiry-form textarea,.inquiry-form select{color:fieldtext;background:field;border-color:fieldtext}.hero .eyebrow,main .eyebrow,.breadcrumb,.form-status,.trust-strip .qualification,.trust-grid span,.service-card .index,.audience-list .index,.steps li:before{color:canvastext}.market-banner:before{background:canvastext}.button:not(.outline):not(:disabled),.site-header .button:not(:disabled),main .button:not(.outline):not(:disabled):hover{color:buttontext;background:buttonface;border-color:buttontext}}